- Projects * Publishing * for International Contemporary Photography
Takashi Homma
SC, 25 x 35,5 cm., o.pp. Ltd. Ed. of 500
copies worldwide
TH 2011


"What Homma captured this time is McDonald. McDonald is the most famous restaurant chain, maybe most of the people in the world have used at least once in their life time. McDonald was a very close to Homma too. It was in his everyday life. Homma is famous for capturing a usual life, not a special and sensational thing but as it is. So choosing McDonald as a motif was a natural choice. The interesting point of this new series is that he photographed the shop not in Japan but in US, France and other countries. He might have choosen McDonald as a universal motif of everyday life and be trying to reach directly to people's mind all around the world." (Rasa Tsuda)